1. Introduction: The Transformation of Moutai's English Logo in the 1980s
Maotai, also known as Moutai, is a famous Chinese liquor brand with a long history. Its English logo, which represents the brand image in the international market, went through a significant transformation in the 1980s. In this article, we will explore the changes made to Maotai's English logo during that period.
2. The Original English Logo of 1980s Maotai
Before the transformation, Maotai's English logo consisted of the words "Moutai" and "National Liquor" in bold, stylized fonts. The logo was simple yet elegant, reflecting the brand's heritage as China's national liquor.
3. The Transformation of Maotai's English Logo
During the 1980s, Maotai underwent a significant transformation in terms of branding and marketing. Along with changes made to the domestic market, the brand also sought to expand its global reach by rebranding its English logo. The new logo retained the same "Moutai" and "National Liquor" fonts but added a stylized image of two cranes, a symbol of longevity and prosperity in Chinese culture.
4. The Impact of the New Logo
The new English logo of 1980s Maotai had a significant impact on the brand's image in the international market. By incorporating the symbol of cranes, Maotai's logo became more visually appealing and memorable. The new logo also aligned with the brand's emphasis on longevity and the quality of the liquor.
In conclusion, the transformation of 1980s Maotai's English logo was a vital step towards reinvigorating the brand image in the international market. The addition of the cranes' symbol reflected the brand's commitment to quality and longevity, making it more appealing to global consumers.
