Snow Beer Supply Chain Management
Snow Beer is one of the most famous beer brands in China, and its parent company China Resources Snow Breweries is the largest beer producer and distributor in the country. To ensure the timely and efficient supply of Snow Beer to different regions, the company has established a well-designed supply chain management system. In this article, we will provide a brief overview of the Snow Beer supply chain management process.
1. Procurement
The procurement process is the first step in the Snow Beer supply chain management. The company sources raw materials such as barley, hops, rice, and water from different suppliers. They have to meet the company's standards and specifications such as quality, quantity, and delivery time. After the selection of suppliers, the company signs the contracts and establishes a long-term partnership. This process ensures the consistent and high-quality supply of raw materials to the production facilities.
2. Production
The production of Snow Beer follows the international standards of brewing technology. The company has established multiple production facilities in different regions of China to meet the demand of customers. The production process involves several steps such as milling, mashing, boiling, fermenting, aging, filtration, and packaging. The company uses high-end equipment and technology to ensure the quality and consistency of the beer.
3. Distribution
The distribution process is critical in the supply chain management of Snow Beer. The company has established a nationwide distribution network that covers different regions of China. The beer is transported from the production facilities to the warehouses, where it is stored and sorted according to the demand of the market. From there, it is transported to the distributors who deliver the beer to the retailers and finally to the end customers. The company uses advanced transportation technology to ensure the timely and efficient delivery of beer.
4. Customer Service
Customer service is an essential part of the Snow Beer supply chain management. The company ensures that the customers are satisfied with the quality of beer and services provided. The company has established a customer service department that is responsible for addressing customer complaints, queries, and feedback. The department uses advanced technology to track the feedback and complaints of customers and takes measures to address them. The company also provides training to the employees to ensure that they have the necessary skills to provide quality services to customers.
In conclusion, the Snow Beer supply chain management process is a well-designed system that ensures the consistent and high-quality supply of beer to different regions of China. The company has established a long-term partnership with suppliers, uses advanced technology and equipment in production, has a nationwide distribution network, and provides excellent customer services. This system has enabled the company to maintain its position as the largest beer producer and distributor in China.
